AT LAST!! Insider Secrets to Doing Big Business with Retailers . . . From One Source!

Everything You MUST KNOW to Launch your Products and Do Business With Retailers, Licensors, Licensees, and Consumers in this New & Unprecedented Bootcamp for Product Entrepreneurs!

Dear Product Entrepreneur,

If you have been seeking a reality-based program that will tell you what you need to know about getting your products placed in all levels of retail, from specialty stores to Wal-Mart, which retailers will just say “yes” to your products and which ones might send you packing, how to impress retail buyers with your products AND your presentation . . . and how to KEEP those buyers coming back season after season . . . then this might be the most important letter you'll ever read.

Here's why:

My bootcamp is going to be all about your product launches, all about your retail opportunities, all the time! And beyond that, it’s been designed especially for you, the product entrepreneur, and really it has been designed BY you based on the feedback you’ve given to me over the past several months. To my knowledge, no one else has put this information all together in one place . . . until now.

Even if your goal is to sell or license your idea to someone else – this is the stuff you must to know before you make a deal!

Now, I know you're probably skeptical. That's good. Let me give you three good reasons I can back this up:

Three Reasons To Believe What I'm Saying

Reason one:  Launching products is tough but it’s not impossible! . . . Many of my established retail vendor clients are doing more business with retailers than ever before!  AND, I’ve launched new products and brands over and over to the tune of millions of dollars in sales with specialty stores, department stores, mass retailers . . . you name it. In fact, my first million dollar sale to Wal-Mart was for one million pieces of a 99 cent item! AND I've also booked that kind of business with smaller chains and groups of specialty stores.  So I understand the tremendous opportunities, and the challenges, that retail presents for you as a product entrepreneur.

Reason two:  Your coaches in this program are among the retail industry's leading experts on doing business with retailers big and small. You'll have the benefit of both my experience and that of my coauthor and business partner, Lisa Carver.  Our new book, Ready, Set . . . Whoa! Are You Really Ready for Retailers?, has become one of the hottest and most highly-reviewed books for product entrepreneurs.  AND by the way,  for those of you who've read our book, now's as good of a time as any to point out that the information presented in this program will be completely new and will not repeat!  Our two monthly newsletters and tips are widely read by top retail, entertainment, licensing, and manufacturing executives around the world.

As consultants, Lisa and I work everyday with successful suppliers – the guys who are already selling their products to retailers. (Go to http://www.newmarketbuilders.com). We talk with their retail buyers, with their staffs, with their licensors and we see what is working … and what is NOT working as they try to grow their business.  You will be learning from their mistakes!

Reason three:  Finally, we are bringing leading experts to the training table in the areas of alternative retail channels, logistics, and product packaging. Where we aren't the  expert in an area  . . . we're bringing in the best so you will have a one-source resource providing all the information you need to do business with major retailers.

AND . . . You will have multiple opportunities to get your specific questions answered from start to finish or even to consult with us offline as you make decisions about your venture!

Here is a summary of the Winning at Retail Bootcamp and its benefits:

Now, you're probably saying, "Sounds good  . . . but what exactly am I going to learn in this program?" And, "Why are they doing this?"

First, let's go over the nitty gritty of the program and what we’ll be covering . . .

SOLD OUT - SOLD OUT - SOLD OUT

THE FOLLOWING IS THE NEW SCHEDULE - ALL SEATS FOR THE PREVIOUSLY PUBLISHED SCHEDULE HAVE BEEN FILLED

SOLD OUT - SOLD OUT - SOLD OUT

Week One – Wednesday, November  16^th : Items, Programs, or Collections? Or What We Call, Death by “One Hit Wonder”!

We talk to established retail vendors all the time who get placement in hundreds or even thousands of retail stores one season . . . only to have their buyer forget they ever existed the next! As hard as it is to never get your foot in the door, the fall from lofty heights hurts worse, trust us – particularly for newer ventures! This is probably the most valuable and over-looked key to doing business with retailers these days. In this teleclass, you'll learn how being an “item” vendor will severely limit your volume potential and might even kill your chances of getting more chances.   We'll tell you how to positioning your products into programs and collections will multiply your volume potential and make you more important to your buyers in the process!

Week Two – Wednesday, November 23rd : Good, Better, Best

Every retailer out there, if they haven’t already, is going to a “good, better, best” strategy. Wal-Mart just made a big to-do about that very thing . . . and that means that you should be planning your business the same way! Good, better, best isn’t just about quality or even price . . . it is a PHILOSOPHY that will completely change your approach for the better and make you more attractive to ALL retailers in the process.  You'll learn how to apply “good, better, best” to your product and pricing strategy and therefore become your retail buyers' best choice!

Week Three – Wednesday, November 30th : Knockoff Schmokoff!

As we say in our book, knockoffs should be considered an INEVITABLE part of doing business these days but that doesn’t mean you can’t take steps to avoid the situation. We’ll talk about how you can do that and the other side of the story . . . … we’ll tell you why sometimes it’s GREAT when others get there first or even when you get knocked off and how to hedge your bet all the way around. And speaking of the book – for all of you who have read it – as I mentioned before, none of these discussions will repeat! This is all new stuff!

Week Four – Wednesday, December 7th : Go Team Go!

In this teleclass, we’ll talk about who you need to have on your team, where to find them, what skills they should have and how to set up your infrastructure in a way that makes big buyers feel at home doing business with you. We’ll talk about RFID, EDI, and 3PL – that acronym soup that can make anyone’s eyes glaze over but . . . the good news is, it can all be outsourced!  Major manufacturers of all sizes are doing this right and left. We’ll give you some pointers AND point you to some great resources.

Week Five – December 14^th : Overcoming Objections

Okay, here’s an opportunity for you all to point and laugh and Lisa and me – we’re going to do some buyer/vendor role-playing because you’ve asked us to give you real-world scenarios that will have you thinking on your feet BEFORE you meet with a buyer and on phone calls. So many of you have come to us AFTER a challenging situation comes up, regretting the way you handled it or believing that you blew your chance       . . . the fact is, many buyers like to TEST new suppliers with various zingers.  You'll learn how to handle them and how to manage expectations and respond effectively to conflict. We’ll literally “act out” some challenges for you so you won’t have to . . . AND of course, we’ll offer solutions!

Week Six – Wednesday, December 21st : Decisions, Decisions . . .

People ask us all the time which retailers are the best targets for their products . . . and plenty of others NEVER ask and go on to make deadly assumptions!   The fact is, your distribution plan should CHANGE throughout the life of your venture so deciding where you start is extremely important!  Beyond that, different retailers, even within the same class of trade, take completely unique approaches to the business these days and it is crucial for product entrepreneurs to understand these differences!  In this teleclass, you'll learn about specialty stores, mass retailers, department stores, category killers, dollar stores and alternative distribution like eBay, QVC, and HSN . . . we’ll talk about which ones are best suited to your products based on your resources and your stage of development.  It can be hard to achieve strong growth by chasing small accounts but I've done exactly that throughout my career.  Not everyone wants to do business with the big guys and that can be a good thing!  You'll learn which strategy makes sense for you.

Week Seven – BONUS SESSION - Wednesday, December 28th : Conflicts and Opportunities . . .

In this bonus teleclass, we’ll take a look at the conflicts, challenges, and opportunities that selling to more than one competing retailer or etailer . . . or even more than one BUYER within a retailer, can create.  We’ll also tell you how to leverage your business with one retailer or distribution tier into business with another.  Hey, no one would have thought even ten years ago that Liz Claiborne, Carter’s, Jones New York, Tommy Hilfiger and other “better” brands would be considering or already DOING business with both department sores and mass retailers . . . sometimes while opening their own branded stores at the same time!  But they are and they have.  Why should you have to limit YOUR options?  Find out how to play and parlay without conflict!

And secondly, why are we doing this?

Week after week, we receive dozens (sometimes hundreds) of calls from entrepreneurs, inventors, mompreneurs, small manufacturers, artists, and writers . . . all asking us how they can sell their products or concepts to specialty retailers, etailers, home shopping retailers, and yes, the big boys like Wal-mart and Target. 

. . . AND, we also get calls from folks who have already gotten their foot in the door:

• They might be acting as a supplier to other manufacturers and ready to make their move into owning the process . . .

• . . . Selling at the specialty store level but wanting to make  a bigger play.

• . . . Offering products on various websites and wanting to test the bricks and mortar waters.

• . . . Offering unintended “exclusives” to one retailer because they’re afraid of alienating that customer.

• OR . . . participating in local buying programs with big retailers but going national has proved elusive.

These folks want to know how to leverage their success toward strategic product development, larger distribution, and/or licensing opportunities and how to keep their buyers coming back season after season!

Some people would have you believe that product launches and growing distribution is a lot like the lottery or American Idol . . . You get a lucky break some how or another and then it takes on a life of its own.  Look at all of the websites, magazines, morning talk shows, Oprah episodes, and even dedicated television shows that are pushing the lottery myth . . . I think Made in the USA is the most recent example . . . anyway, they want people to believe that launching products is all about getting "discovered" . . . that some retailer or etailer is going to sponsor you all through the process.  The fact is, that just isn’t how it works and even for those who get an early break of some kind, the question then becomes “now what?” 

If you’re reading this, then I know that you’re already thinking about that that question and the Winning at Retail program is for you!  Winning at Retail is for people who want to turn their passion into action and make things happen – not for those who want to wait for their lucky break without understanding what needs to happen next!  When you get your products out there and they STAY out there season after season, in more and more stores, that is the Winning at Retail “lottery”!

Don't take my word for it.
Listen to what my clients have said  . . .

Warning: Do NOT buy any business planning or marketing tools for your venture unless it meets the following 3 criteria:

There is a lot of confusion surrounding the retail industry. I want to give you 3 criteria that you absolutely, positively must have in any solution you obtain:

Your coach or instructor must have a retail track record  . . . in other words, they have actually been across the desk from a major retail buyer and successfully sold programs.

The training is brass tacks - no fluff or false promises - just serious information to do serious business.

Your program isn't comprised of endlessly recycled materials and other training course knock-offs.

What you learn in this class will actually SAVE you money by giving you a realistic idea of what you must have in place to do business with major retailers.  Moreover, you have the ADDED VALUE of learning at your own pace  . . . you can participate "live" each week or download the recorded sessions each week and listen to them on your own schedule! And finally, you will receive vital information that will give you an edge over the literally thousands of product competitors.

In summary, here's what you will get in this program:

If you purchase the six core teleseminars ala cart, it would cost you $750. YOU will receive the entire Basic teleseminar package for only $599!  However, if you subscribe to the Basic package, you will not only get the six teleclasses but you will also get the bonus 7th seminar.  This is a total package value of $875 and you will SAVE $276 (or more than 30%) on this program!

Read this again  . . . you pay only $875 $599.

What happens next?  Once you sign up, you'll receive an email every Wednesday, beginning November 2nd (excluding Thanksgiving week) with a toll-free number and pass code that will give you special access to that week's teleclass.  It's that easy!  If you can't make that week's call - don't worry!  As a member of the bootcamp, you'll  receive a link within 48 hours after every live teleseminar.  This allows you to download that teleclass and listen whenever and wherever you want!

1) BASIC Winning at Retail Bootcamp Package=SPECIAL PRICE DISCONTINUED

·     6 teleclasses plus bonus teleclass for a total of 7 teleclasses

But that's NOT all . . . do you want your own personal Retail Readiness Coach on your team?  Then add ME to your program!

What do I mean?

Simply that you can add one of two coaching packages to this teleseminar program and pay a deeply discounted fee! Up until now, I only offered consulting services on retainer and those projects generally start at $25,000.  Now, I am offering affordable, shorter term consulting but only to the limited number of product entrepreneurs enrolled in the Winning at Retail program!  Specifically:

2) ACCELERATED Winning at Retail Bootcamp Package=SPECIAL PRICE DISCONTINUED

·        6 teleclasses plus bonus teleclass for a total of 7 teleclasses

·       ONE HOUR of individual coaching and consulting with me (a $500 value!). Talk  with me one-on-one, put me on speaker phone with your team . . . it’s your time and you choose how to use it!  PLUS . . .

·        10% lifetime discount on all RRC and newmarktbuilders' information products and services.  PLUS . . .

·    Two exclusive bonus reports (exclusive to Winning at Retail Accelerated & Intensive members):

o       Are you an Entrepreneur or an Inventor?  Each path calls for completely different approaches and EITHER can lead to great success . . . but you’ll need to be able to answer the question before that can happen!  Learn the difference and which strategy is best for you!

o       WHEN Do Buyers Buy . . . and When Should I Show?  We touch on this in our book but explode it in this report.  We always say the only bad time to meet with a buyer is when they aren’t in the mood to see you! However, there are OPPORTUNE times to meet with buyers and that timing has changed considerably.  This report outlines seasonal timing, when buyers buy, when it hits the floor, which seasons present the biggest opportunities, buying lead times and much more.

What happens next?  In addition to exclusive access to each week's teleclass, as soon as I receive notification that you have enrolled in the Accelerated program, I will touch base with you, via email, to find out how and when you would like to begin our phone consultations.  You tell me when you are ready to use your time to ask burning questions, run something by me, and pick my brain.  Didn't I promise that it would be easy?!

3) INTENSIVE Winning at Retail Bootcamp Package=SPECIAL PRICE DISCONTINUED

·         6 teleclasses plus bonus teleclass for a total of 7 teleclasses

·    TWO HOURS of individual coaching and consulting with me, your Retail  Readiness Coach (a $1000 value!).  Many entrepreneurs believe that they are one question away from having everything worked out . . . most tell me that they wish they had planned for additional follow up! PLUS . . .

·       10% lifetime discount on all RRC and newmarketbuilders' information products and services.  PLUS . . .

·    Your exclusive bonus reports (exclusive to Accelerated & Intensive members):

o      Are you an Entrepreneur or an Inventor?  Each path calls for completely different approaches and EITHER can lead to great success . . . but you’ll need to be able to answer the question before that can happen!  Learn the difference and which strategy is best for you!

o       WHEN Do Buyers Buy . . . and When Should I Show?  We touch on this in our book but explode it in this report.  We always say the only bad time to meet with a buyer is when they aren’t in the mood to see you! However, there are OPPORTUNE times to meet with buyers and that timing has changed considerably.  This report outlines seasonal timing, when buyers buy, when it hits the floor, which seasons present the biggest opportunities, buying lead times and much more.  PLUS . . .

·     AND . . . in addition to your two hours of phone consulting, you’ll receive UNLIMITED EMAIL COACHING for the ENTIRE MONTH of January, 2006!  That's 31 days of unlimited email support after the bootcamp wraps up!  Not only do you get the benefit of the bootcamp teleclasses and the phone consultations - I will be providing direct coaching to you and/or your team as you IMPLEMENT what you've learned in the bootcamp! This is a great option for those of you who want an expert and advocate on your side as you plan for the new year but don’t want to face a big retainer every month!  Remember, the material in the bootcamp will provoke new insights and questions - this level of support will help you take it all to the next level. Don't cut yourself short.  (Previous clients welcome.) 

What happens next?  In addition to exclusive access to each week's teleclass, as soon as I receive notification that you have enrolled in the Accelerated program, I will touch base with you, via email, to find out how and when you would like to begin our phone consultations.  You tell me when you are ready to use your time to ask burning questions, run something by me, and pick my brain.  Didn't I promise that it would be easy?!

YOU decide which program works best for you!

Registration is easy.  Simply click on your chosen option above based on your goals and where you are in the process!

Pre-register for the Second Bootcamp BEFORE MIDNIGHT 11/09 and receive the bonuses I offered for the inaugural class:

Since we sold out the previous class so quickly and my partners have agreed to do this second class, we want to square away this program as soon as possible . . . you'll learn that I am a planner (I had to be when I sold to Wal-Mart!).  So, I want to give you an incentive to sign up now.  To give you every possible reason to say YES today, I will give you the following if you sign up by midnight 11/09 . . .

You can't lose with our 100%moneyback guarantee

Your satisfaction is assured through our no risk, 100%, no-questions-asked, money back guarantee. If for any reason, you don't believe you know more about doing business with major retailers than when you started the program, just contact us within 30 days and we'll refund 100% of your purchase price. No hard feelings.

If this program doesn't help you, and if you don't save money, time and frustration, if it isn't life-changing, if it doesn't work for you, you have nothing to worry about because you can get every dime of your money back under our no-loopholes guarantee. So you have nothing to lose and everything to gain.

Here's how to secure your spot in the upcoming bootcamp right now!

To order Winning at Retail Bootcamp just click the button below

BUY NOW:  CLICK HERE TO SIGNUP FOR THE BASIC BOOTCAMP RIGHT NOW!

BUY NOW:  CLICK HERE TO SIGNUP FOR THE ACCELERATED BOOTCAMP RIGHT NOW

BUY NOW:  CLICK HERE TO SIGNUP FOR THE INTENSIVE BOOTCAMP RIGHT NOW!

Other Ways We Can Work Together

On a final note, many people have asked me what it takes to get Lisa and me out for an onsite consultation.  Some people want a private session in which they can disclose and discuss their current positions and concerns . . . others want us to come out and educate, inform, and motivate their entire team  . . . still others just prefer face-to-face meetings in general! 

The price for a full-day, onsite consultation is $7,500, for companies in the United States and Canada (all travel and expenses inclusive).  Should you choose to engage us beyond that session, we will apply $3,000 of that fee toward any future project work.  If you think your organization would benefit from this type of consultation, then please feel free to send me an email at carol@newmarketbuilders.com with your request.  Specific project work and retainers can be discussed on an individual basis.

To your success,

Carol Spieckerman, Retail Readiness Coach

http://www.retailreadiness.com

P.S. Trust me  . . . there isn't another program out there like this! Response to the first program was OVERWHELMING and the class filled up within one week.  If you want to be a part of this very special program, then sign-up now!

P.P.S. To ensure the quality of my one-on-one coaching commitment to you, I am going to limit the number of Intermediate and Advanced packages this time around to ONLY 15 . . . so sign-up now. First come, first served!

P.P.P.S. There is no "smoke and mirrors" in this program  . . . we unconditionally guarantee your satisfaction. 

Winning at Retail is designed to help product entrepreneurs with their ventures.  newmarketbuilders and retail readiness coach reserves the right to limit entry into this program for any reason.

Winning at Retail and Retail Readiness Coach are trademarks newmarketbuilders,inc.

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